The Loan Origination System (LOS) redesign transformed a long, complex loan application process into a guided, step‑based experience. The goal was to reduce confusion, improve user confidence, and increase overall completion rates by breaking large forms into easy, structured micro‑steps.
Users frequently abandoned the application due to overwhelming long forms, unclear next steps, and high cognitive load. The absence of progress visibility and complicated financial terminology increased confusion and contributed to drop-offs.
This redesign demonstrates expertise in simplifying complex fintech workflows, improving user confidence, and delivering enterprise‑grade, compliance‑friendly UX solutions that scale across retail and assisted channels.
A national health ministry needed a unified mobile + web platform to help citizens book appointments, access digital health records, track vaccinations, and connect with telemedicine services. The goal was to provide inclusive, accessible, and scalable digital public health infrastructure.
Citizens struggled with fragmented health apps, inconsistent records, long clinic queues, and no central place for health information. Rural users lacked access to specialists, causing delays in care.
This solution delivers inclusive, accessible public health services while supporting national-scale digital public infrastructure goals. It improves equity of care, modernizes government health systems, and aligns with ADB’s mission to strengthen public-sector digital transformation.
ABC Bank, a mid‑sized regional bank in South Asia, partnered with the Asian Development Bank (ADB) for a 9‑month initiative to digitize rural lending, KYC, microfinance, and trade finance. The goal: Improve financial inclusion for rural MSMEs and streamline operational workflows.
Rural customers faced slow, manual, paper-heavy processes:
ADB supported the transformation through: Trade Finance Program (TFP), Supply Chain Finance Program (SCFP), Microfinance Support Initiative.
This project demonstrates how human‑centered UX and ADB's digital finance frameworks can significantly expand financial inclusion. By reducing travel, paperwork, and approval delays, the solution empowered rural communities and enabled thousands of MSMEs to access formal financial services.
Designed a culturally meaningful logo for an education-focused NGO, combining a book (learning) with a folded hands gesture (namaste—respect, humility, and human connection). The identity emphasizes trust, inclusivity, and accessibility, optimized for mobile-first usage and diverse literacy levels across Indian communities.
Crafted a culturally rooted logo combining sacred symbols (swastik and Om) with multi-directional arrows, symbolizing growth, guidance, and continuous progress. The design focuses on creating a bold, recognizable mark that works across small-scale digital use and large-format applications while maintaining visual impact and meaning..
Crafted a minimal yet powerful identity centered around an abstract eagle head, symbolizing focus, leadership, and precision. The design leverages clean geometry and layered contrast to create a visually striking mark that performs effectively across app icons, branding, and large-scale usage.
Domain: Agribusiness / Rural Development Client: Farmers, Agribusiness Bodies, Rural Development Programs
Domain: Finance Client: Farmers, Agribusiness Bodies, Rural Development Programs